Guides, playbooks, and articles on crypto marketing, market making, and Web3 growth.
LaunchToken's LaunchFactory deploys ERC20 tokens with built-in anti-snipe protection. Here's how it works technically, how PonsLaunchFactory differs, and how it compares to Block AI's full-service token launch approach.
Press coverage is not marketing for crypto fundraising rounds - it is due diligence material. This guide covers which outlets investors actually read, the full PR timeline around a raise, and how to coordinate editorial and KOL campaigns.
A successful token launch marketing strategy in 2026 requires four coordinated pillars: community building on X and Telegram (60–90 days before launch), KOL campaign sequencing (micro-KOLs 2–3 weeks out, macro-KOLs on launch day), technical launch execution with anti-snipe protection and bundled buys, and post-launch market making to maintain price stability and chart health. Projects that treat marketing as a day-of activity consistently underperform versus those that treat it as a 90-day build.
A step-by-step playbook for crypto projects running simultaneous X follower growth and Telegram community building around a token launch. Covers the pre-launch, launch day, and post-launch phases with specific tools and timelines.
The projects that generate genuine launch day momentum start their X audience-building 30 to 60 days in advance. Here is the exact week-by-week playbook for building a qualified X audience that converts to holders on launch day.
A practitioner's guide to running a KOL campaign in crypto — from campaign architecture and brief structure to budget breakdowns, sequencing strategy, and the metrics that actually matter.
Most token launches fail because of these seven deadly GTM mistakes. Learn why 85% of 2025 TGEs are underwater and how to build retention that actually lasts.
TROVE's catastrophic 95% crash in 24 hours shows exactly what happens when you raise $11M+ then launch with zero buying pressure and poor liquidity strategy.
Web3 fundraising isn't what it used to be. VCs now expect MVPs, traction, and proper data rooms - not just decks and dreams.
Most token launches don’t fail because of bad code. They fail because liquidity breaks early. This piece breaks down how market making works for token launches in 2026, what founders often misunderstand, and how incentives between projects and market makers shape price, trust, and adoption.
