Crypto PPC & Paid Ads
Full-service crypto paid advertising: Google Ads, X Ads, Telegram Ads, Reddit Ads, and programmatic display across crypto-native inventory. Every campaign is built around the strict compliance requirements of crypto advertising.
Management from $1,500 / month · minimum ad spend varies by platform
Running paid advertising for a crypto project is fundamentally different from running it for a SaaS business. Every major advertising platform applies restrictions to cryptocurrency advertising: Google requires Financial Products and Services certification, Meta has specific crypto ad approval workflows, and X Ads maintains a whitelist process. Campaigns that skip these steps get suspended, often mid-flight, wasting spend and disrupting acquisition momentum.
We handle the compliance layer as the foundation of every paid campaign. Platform certifications, ad policy review, landing page compliance checks, and the ongoing monitoring required to keep accounts in good standing. Once the compliance foundation is in place, we build and optimise campaigns around the conversion event that matters for your project: wallet connects, whitelist sign-ups, exchange registrations, or app downloads.
Beyond the large platforms, we run display campaigns across crypto-native inventory: CoinDesk, CoinTelegraph, DeFiLlama, Dune Analytics, and 40+ other properties via programmatic buying. These placements reach audiences that are already engaged with the crypto space and are not reachable through general programmatic. For most crypto projects, the crypto-native inventory is more cost-effective per qualified visitor than general programmatic at equivalent reach.
Compliance-first setup
Crypto ads are restricted on every major platform. We handle the certification requirements, ad policy compliance, and landing page approval processes so your campaigns do not get suspended mid-flight.
Crypto-native inventory access
Beyond Google and Meta, we run display campaigns across CoinDesk, CoinTelegraph, DeFiLlama, Dune, and 40+ crypto-native properties via programmatic buying.
Conversion-focused optimisation
CTR is a vanity metric. We optimise for wallet connects, whitelist sign-ups, app installs, or exchange registrations — whatever action converts into actual users for your project.
What's included
- Platform certification and ad policy compliance setup
- Campaign architecture across selected channels with budget allocation
- Ad copy and creative production (static, animated, and video)
- Landing page review and conversion optimisation recommendations
- UTM tracking and GA4 / pixel conversion configuration
- Weekly performance reports with spend, CPA, and channel-level ROAS
- Ongoing bid management, audience testing, and creative refresh
Who it's for
Exchanges and trading platforms
Acquisition campaigns targeting traders and investors on high-intent queries and crypto-native placements. Compliance is the first hurdle, performance is the second.
Pre-launch and TGE projects
Paid acquisition for whitelist sign-ups, community joins, and early access registration. Paid channels accelerate community growth timelines.
DeFi and Web3 apps
Wallet connect events and daily active user growth through targeted paid campaigns on platforms where your potential users are active.
Want to scope a crypto ppc & paid ads engagement?
Tell us your goal — we'll tell you honestly whether we're the right fit and what realistic outcomes look like.
Frequently asked questions
Why is crypto advertising harder than regular PPC?
Which channels perform best for crypto advertising?
Can you run ads for DeFi protocols and tokens?
What is the minimum ad spend to start?
How do you handle ad creative for crypto audiences?
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