Coverage in the press VCs read

PR & Tier-1 Press Placements

Bylined coverage on CoinDesk, CoinTelegraph, Decrypt, The Block, BeInCrypto, Bitcoin.com, plus major regional press. Press relationships, not press releases.

From $5,000 per tier-1 placement · launch packages from $25,000

Tier-1 crypto press matters for one reason: it is what VCs read, what exchanges cite in listing decisions, and what retail uses to gauge whether a project is real. A mention in CoinDesk or CoinTelegraph carries more trust signal than a hundred KOL posts. It lives permanently, it ranks on Google, and it shows up when a due-diligence researcher types your project name.

Our PR relationships are editorial, not just pay-to-play. We pitch real stories to real editors. That means the coverage reads like genuine journalism, because it is. That distinction is what makes a press clip worth embedding in an investor memo or an exchange application.

Every campaign starts with story angle development alongside your founder or CMO. We identify the angle that fits editorial standards, draft the piece, manage the editorial review cycle, and track placement performance for 14 days post-publish. You get a direct traffic report showing exactly what the coverage drove.

Real editorial relationships

Direct contacts at the desks that matter. Editors take our pitches because we don't spam them with junk — every story is news-worthy.

Global + regional coverage

Tier-1 English press plus translated placements in Mandarin, Korean, Vietnamese, Turkish, and Russian press.

Investor & exchange-grade signal

The kind of press that VCs actually read and exchanges quote in listing decisions. Not vanity placements.

What's included

  • Story angle development with your founder / CMO
  • Bylined article drafting with editorial approval workflow
  • Distribution to a curated list of 30+ tier-1 + 100+ tier-2 outlets
  • Embargoed launches when news justifies them
  • Placement guarantees on selected packages
  • Multilingual translation and regional adaptation
  • Coverage tracker + impact report 14 days post-publish

Who it's for

Series A+ projects

Need credibility signals for institutional investors and tier-1 exchange listings.

Token launch announcements

TGE day / launch week — coordinated press push amplifies KOL and community work.

Major product or partnership news

Real news that deserves real coverage — feature releases, big integrations, fundraises.

Want to scope a pr & tier-1 press placements engagement?

Tell us your goal — we'll tell you honestly whether we're the right fit and what realistic outcomes look like.

Frequently asked questions

Do you guarantee placements on tier-1 outlets?

On selected packages, yes — for stories that genuinely fit the publication's editorial bar. We are upfront about which placements are guaranteed vs which are best-effort, before any contract.

Are these sponsored articles or real editorial?

Both, depending on the package. Real editorial coverage requires a real story — we'll tell you honestly whether your news clears that bar. Sponsored placements are clearly marked as such.

How long does a placement take?

Standard PR cycle is 2–4 weeks: angle development → drafting → editorial review → publish. Embargoed launches can compress to 7–10 days.

What's the budget range?

Single tier-1 placements start around $5,000. A full launch-week PR push across 8–15 outlets in 4 languages runs $25,000–$80,000.

Do you write the articles or does my team?

We draft everything. Founders provide source material and sign off on the final piece, but writing, editing, and editorial negotiation are handled by our team. You review before submission, not after.

What happens if a guaranteed placement falls through?

On guarantee packages, if the placement does not run within the agreed window, we rework the angle and re-pitch at no additional cost, or issue a refund on that line item. The guarantee terms are spelled out in writing before any contract is signed.

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