Organic traffic that compounds every month

Web3 SEO & Content Marketing

SEO-led content strategy for crypto and Web3 projects: keyword research, topic clusters, optimised article writing, link building, and Google Search performance tracking. Traffic that doesn't stop when you stop paying.

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From $2,500 / month · keyword research + strategy sprint from $3,500

Paid marketing in crypto stops working the moment the budget stops. SEO builds an asset that keeps generating traffic long after the content is published. A well-structured content library for a crypto project compounds for years: the articles published today will still be driving qualified visitors in 2028 if they are properly maintained. No other marketing channel has that characteristic.

The foundation is keyword research built specifically for crypto and Web3 search behaviour. Standard SEO tools systematically undercount search volume in emerging categories because they rely on historical data. We combine tool data with community listening, forum analysis, and direct competitor traffic research to build keyword maps that reflect where the audience actually is, not where it was last year.

Every content piece we produce is structured around topical authority signals: internal linking to related cluster content, schema markup for FAQs and how-to structures, authoritative external citations, and E-E-A-T signals that Google's quality raters look for in financial and technical content. We do not publish filler content to hit a volume target. Every article is built to rank and to hold its ranking.

Crypto-specific keyword research

Web3 search patterns are different from general SaaS. We research the actual queries your target audience types, including long-tail terms that paid tools undercount in emerging categories.

Topic cluster architecture

Single articles do not rank in competitive crypto categories. We build topic clusters: a pillar page supported by satellite content that establishes topical authority across an entire subject area.

White-hat link building

Editorially placed links from crypto-relevant domains. Not mass outreach spam — targeted placements on publications your audience already reads and Google already trusts.

What's included

Comprehensive keyword research with search volume and difficulty scoring
Topic cluster map and content calendar for 3-6 months
SEO-optimised article writing (1,500-3,000 words per piece)
On-page optimisation: meta tags, schema markup, internal linking
Link building: 4-8 editorial placements per month on relevant domains
Google Search Console integration and monthly ranking report
Quarterly content audit and refresh for underperforming pages

Who it's for

Projects with 6+ month horizons

SEO compounds over 6-12 months. Teams that start now build an organic traffic moat that competitors cannot buy their way past quickly.

Protocol and DeFi projects

Educational content about your protocol mechanics, use cases, and comparisons drives qualified traffic from users who are actively researching the category.

Exchanges and data platforms

High-volume informational queries around trading, crypto prices, and blockchain data are some of the most valuable organic traffic in the space.

Want to scope a web3 seo & content marketing engagement?

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Frequently asked questions

How long before we see results from SEO?

First rankings typically appear within 60-90 days for lower-competition terms. Competitive terms take 4-8 months to rank. Traffic compounds as the content library grows. This is why SEO requires a sustained commitment — the payoff is durable, not fast.

How do you handle crypto-specific SEO challenges?

Crypto content faces stricter quality reviews under Google's YMYL guidelines. We write content that meets the Expertise, Authoritativeness, and Trustworthiness standards explicitly: cited sources, accurate technical detail, clear author credentials, and structured data markup. We also account for the high velocity of crypto terminology changes in our keyword refresh cycles.

What link building approach do you use?

Editorial link placement on crypto-relevant publications, not mass directory spam. We target domains that your audience reads and that Google trusts in the crypto category: crypto news sites, DeFi analytics platforms, Web3 developer communities, and fintech publications. Quality over volume is the only approach that compounds.

Do you write the content or do we?

We write it by default. Our writers combine crypto domain knowledge with SEO craft. If your team has subject-matter experts who prefer to write, we can shift to an optimisation and editorial role instead.

Can you recover a site penalised by a Google update?

Yes, this is a separate recovery engagement. We audit the content library for thin or low-quality pages, identify toxic link profiles, and build a remediation plan. Recovery typically takes 3-6 months after the corrective actions are implemented, depending on the severity of the penalty and the next algorithm update cycle.

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