Audio advertising for serious crypto audiences

Crypto Podcast Sponsorship

Done-for-you podcast sponsorship placement across the top crypto and Web3 podcasts. We negotiate, write the ad spot, coordinate delivery, and verify placement — you get a media buy that reaches 5,000 to 2 million listeners per episode.

From $2,000 / placement · multi-show campaigns from $8,000

Podcast listeners are one of the most valuable and underserved audiences in crypto marketing. They consume long-form content voluntarily, which means they are already more engaged than the average social media scroller. They are on average older, wealthier, and more likely to make deliberate investment and purchasing decisions than users reached through short-form channels. And because podcast advertising is still relatively underdeveloped compared to social channels, the competition for ad slots is lower and CPMs are more favourable than equivalent reach on other platforms.

We maintain active relationships with hosts and production teams across 100+ crypto and Web3 podcasts. That means we know which shows convert, which hosts are responsive to advertiser coordination, and which audience demographics map to which projects. Instead of sending cold outreach emails and waiting weeks for responses, we negotiate placements directly with existing contacts and have scripts approved and recorded on timelines that work for your campaign calendar.

Every placement includes ad spot copywriting tailored to the show's tone, UTM and promo code tracking for conversion measurement, and post-campaign reporting on listener reach and conversion attribution. For multi-show campaigns, we manage the entire operation as a single coordinated media buy: same brief, staggered delivery dates, and a consolidated performance report that shows ROI across all placements.

Vetted podcast roster

We have pre-vetted 100+ crypto and Web3 podcasts across audience size, listener quality, host credibility, and advertiser responsiveness. You do not pay to discover which ones do not deliver.

Script writing and approval

Ad spots written in the host's voice style to maximise conversion. Every script is approved by your team before recording. We do not run copy you have not seen.

Delivery verification

We confirm episode publication, verify ad inclusion, and track Chartable or Spotify embed data where available to verify listener reach against contracted numbers.

What's included

  • Podcast selection and audience fit analysis for your target segment
  • Negotiation and contract management with podcast host or production team
  • Ad spot copywriting in host voice style with team approval
  • Recording coordination and delivery confirmation
  • UTM link and promo code tracking setup
  • Post-placement listener reach report and conversion tracking
  • Multi-show campaign management with cross-show audience deduplication

Who it's for

Projects targeting experienced investors

Podcast audiences skew older, wealthier, and more invested in the space than social media audiences. The crypto podcast listener is closer to the investor profile than the average Twitter user.

Exchange and infrastructure projects

Trading platforms, custodians, and infrastructure tools benefit from podcast placements where the audience is actively working in the industry and evaluating professional tools.

Brand awareness campaigns

Repeated audio impressions across multiple shows build brand familiarity with audiences who tune out visual advertising. Podcast sponsorships are particularly effective for brand recall.

Want to scope a crypto podcast sponsorship engagement?

Tell us your goal — we'll tell you honestly whether we're the right fit and what realistic outcomes look like.

Frequently asked questions

Which crypto podcasts have the largest audiences?

Unchained, The Bankless Podcast, What Bitcoin Did, and Rug Radio are among the largest English-language shows. The Pomp Podcast and We Study Billionaires cover crypto to broader finance audiences. We also work with niche shows for specific sectors: DeFi, Solana ecosystem, NFTs, and infrastructure. Audience size is one criterion, but listener quality and conversion history matter more.

What is the typical CPM for crypto podcast sponsorships?

Crypto podcast CPMs range from $25 to $80 per thousand listeners depending on show size, placement type (pre-roll, mid-roll, post-roll), and audience quality. Mid-roll placements by the host typically perform best. Smaller, highly engaged shows often outperform large shows on cost per conversion despite lower raw listener counts.

How do you track conversions from podcast sponsorships?

We set up dedicated UTM links and promo codes per show placement. For exchanges and platforms with registration flows, we track the registration count attributed to each promo code. For awareness campaigns, we measure search volume lift and branded query increases during and after the campaign window as a signal of brand awareness impact.

How far in advance do we need to book a podcast sponsorship?

Top-tier shows book 6-8 weeks out for open slots. Mid-tier shows are available 2-4 weeks ahead. We negotiate priority placement for projects with flexible timing. Last-minute campaigns within 1-2 weeks are possible with mid-tier shows but should not be the plan for major announcements.

Can you manage a multi-show campaign across 10+ podcasts simultaneously?

Yes, and multi-show campaigns are where our management value is highest. Coordinating scripts, delivery timelines, UTM links, and verification reports across 10+ shows is operationally complex. We run multi-show campaigns with a shared tracker and weekly status update for every placement in the campaign, delivering a consolidated report at conclusion.

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