Chinese Crypto Marketing
Mandarin-language marketing across Weibo, WeChat, Bilibili, Twitter (HK / TW), and Mandarin Telegram. Mainland-aware compliance, tier-1 Mandarin KOLs, and PR in Chinese crypto press.
From $3,000 / single channel · launch-week from $15,000
The Mandarin-language crypto audience is the largest single non-English audience in the space and one of the most underpenetrated by non-Chinese projects. Most teams either ignore it or run a poor translation of their English materials. Neither works. Mainland Chinese, Hong Kong, Taiwanese, and overseas Chinese communities each require different tone, different channel strategy, and different compliance treatment.
We run native Mandarin campaigns across Weibo, WeChat, Bilibili, X for HK and TW audiences, and the large Mandarin-language Telegram channels that have become the de facto communication layer for overseas Chinese crypto holders. Content is transcreated by native writers who understand crypto-native Mandarin vocabulary, not translated by generalists who do not.
Mainland compliance is built in from the start. We know what language triggers content removal in WeChat and what framing causes posts to be flagged. Every campaign asset goes through mainland compliance review before posting so you do not lose access to a channel you have spent months building.
Tier-1 Mandarin KOLs
Vetted relationships across Weibo, WeChat, Bilibili, X (HK/TW), and Mandarin Telegram channels. The accounts that move Chinese capital.
Chinese crypto press
Coverage on PANews, ChainCatcher, BlockBeats, ODaily, Foresight News, and tier-1 Greater China outlets.
Mainland-aware compliance
We know what you can and can't say to Mainland users. Compliance built in, not retrofitted after a takedown.
What's included
- Mandarin translation + transcreation by native crypto writers
- KOL campaign across Weibo / WeChat / Bilibili / X (HK/TW)
- PR placements in tier-1 Chinese crypto press
- Mandarin-language community management on Telegram
- Mainland compliance review on every asset
- Weekly report in English + Mandarin
Who it's for
Projects expanding into Asia
Already strong in EN markets, want a credible Mandarin-language presence — not just a translated landing page.
Asian-CEX listings
Listing on a Chinese-language-first exchange — needs Mandarin marketing wave coordinated with the listing.
Greater China-native projects
Founders based in HK / TW / SG who need a marketing partner that operates natively in Mandarin.
Want to scope a chinese crypto marketing engagement?
Tell us your goal — we'll tell you honestly whether we're the right fit and what realistic outcomes look like.
Frequently asked questions
Can you reach mainland China users?
Are the KOLs real or recycled accounts?
How does PR work in Chinese crypto press?
What's the budget range?
Do you cover Bilibili specifically?
How do you measure ROI on Chinese marketing?
Have a question that's not on the list?
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