Sandy
Head of Content · Block AI
Sandy covers X/Twitter growth strategy, crypto audience development, and platform analysis at Block AI. Research and analysis draws on Block AI's proprietary campaign data — including the GeniusX Follow-Back studies tracking hundreds of thousands of follows across crypto, DeFi, and NFT niches.
Articles by Sandy
Reddit Is Actively Murdering Its Own Audience — And a Smart Platform Should Hand Them a Lifeline
Reddit's new identity-verification wall is pushing out the exact users who make the platform worth visiting. Here's what the Digg precedent tells us about what happens next — and who stands to benefit.
Jul 15, 2026
6 Red Flags to Watch When Choosing a Market Maker
A brutally honest guide for crypto and Web3 founders. Most founders don't realize they picked the wrong market maker until the liquidity is already gone.
Dec 1, 2024
10 Telegram Bots Every Crypto Marketer Should Know About
And why BlockAI Bot quietly leads the entire category. If you run growth for a crypto project, discover the essential Telegram bots that make your marketing faster, cleaner, and far more predictable.
Nov 15, 2024
How to Run a KOL Campaign for a Token Launch (Step-by-Step)
A practitioner's guide to running a KOL campaign in crypto — from campaign architecture and brief structure to budget breakdowns, sequencing strategy, and the metrics that actually matter.
Jun 9, 2026
Telegram Community Growth for Crypto Projects: What Actually Works
A practitioner's guide to building an active Telegram community for your crypto project, not just a large one. Covers growth tactics, retention systems, moderation at scale, and the metrics that actually matter.
Jun 9, 2026
What Is Twitter Score in Crypto? TweetScout Explained (+ How to Improve Yours)
Twitter Score and TweetScout authority explained for Web3 founders — what the numbers mean, why they matter for reach, and how to systematically improve them.
Jun 9, 2026