Web3 Marketing Cheat Sheet 2026: The Tools Founders Actually Use

Web3 marketing isn’t one thing anymore.

It’s distribution, analytics, identity, messaging, referrals, reputation, automation, and hiring, all stitched together across wallets instead of emails.

This cheat sheet isn’t about hype tools. It’s about infrastructure.

Below is a breakdown of the Web3 marketing stack in 2026, grouped by function, with a short explanation of what each tool actually does and when it’s useful.

Web3 Social Media

These are where crypto-native conversations happen now. Not replacements for X, but parallel graphs. • Farcaster A decentralized social protocol focused on high-signal discussions and crypto-native users. • Lens Protocol A modular social graph used by many Web3 apps for profiles, followers, and content ownership. • Zora A creator-first network where content itself becomes collectible and tradable. • Base Not a social app, but a major distribution layer where social and consumer apps launch. • Bluesky An open social network gaining traction with crypto-adjacent builders and founders.

Web3 Publishing

Long-form content lives here instead of Medium clones. • Paragraph Newsletter-style publishing with wallet-native subscriptions. • Mirror Onchain publishing with NFT drops and token-gated content. • Publish0x Content platform that rewards readers and writers with tokens. • DRIP Haus Used mostly by creators, but relevant for culture-driven communities. • Sigle Minimalist blogging with wallet-based identity.

Web3 Analytics

This is where marketing becomes measurable again. • Dune Analytics Custom dashboards for onchain behavior and protocol usage. • Nansen Tracks smart money, wallets, and capital flows. • Arkham Intelligence Wallet attribution and behavioral tracking. • Cookie3 Onchain attribution and campaign performance tracking. • Chainalysis Used for compliance, investigations, and risk monitoring. • Addressable Wallet-based targeting for crypto-native ads.

Web3 Onchain Messaging

Email replacements for wallets. • XMTP Secure wallet-to-wallet messaging layer. • Push Protocol Onchain notifications and messaging for users. • Ethermail Email-style communication tied to wallets. • Mailchain Cross-chain messaging tied to wallet identity. • Status Messaging plus wallet in one interface.

Web3 CRM & Automation

This is where growth teams operate day to day. • Absolute Labs CRM built on wallet identity instead of emails. • Formo User segmentation and lifecycle tracking for Web3 apps. • BlockSee Wallet tracking and behavioral insights. • FraSise CRM and automation focused on onchain users. • Metacommerce Commerce and engagement tooling for tokenized products. • Biaze Campaign automation across wallet-based audiences.

Web3 Onchain Referral Tools

Growth loops without emails. • Cookie3 Referral tracking tied to wallets and campaigns. • Wobbl3 Social and referral growth tooling. • Hextopus Referral and engagement mechanics. • Chainvine Incentivized referral flows using tokens. • MetaCRM CRM plus referral logic for tokenized ecosystems.

Web3 Paid Ads

Where paid acquisition actually happens in crypto. • Blockchain-Ads Banner and native ads across crypto sites. • Cointraffic Performance-based ads for Web3 projects. • Coinzilla One of the oldest crypto ad platforms. • HypeLab Premium placements for crypto-native audiences. • Bitmedia Large crypto ad network focused on scale.

Web3 Reputation Protocols

Identity and trust without KYC. • Ethos Wallet-based reputation scoring. • Gitcoin Passport Proof of humanity and anti-sybil credentials. • Sismo Privacy-preserving identity proofs. • Galxe Credentials Reputation and task-based identity. • POAP Event-based reputation and history.

Web3 Community Memberships

Token-gated access replaces logins. • Collab.Land The standard for token-gated Discord and Telegram. • Guild.xyz Role-based access tied to wallet conditions. • Nas.io Membership and creator monetization platform. • Mighty Networks Web2-native but widely used by crypto groups. • LimeWire Relaunched as a Web3 creator and community hub.

Web3 Events & Ticketing

Events are still marketing. Just onchain now. • Get Protocol NFT-based ticketing with fraud prevention. • Luma Popular event hosting for crypto meetups. • Tokenproof Wallet-based access for IRL and online events. • Polar Event organization and access control. • Seatlab NFT tickets with secondary market logic.

Web3 Questioning & Quest Platforms

Gamified growth and onboarding. • Galxe Campaigns, quests, and credential-based growth. • Zealy Task-based engagement for communities. • Layer3 Educational quests for Web3 users. • Intract Learn-to-earn onboarding campaigns. • TaskOn Growth campaigns and task-based rewards.

Web3 AI Tools

Signal extraction from noise. • SingularityNET Decentralized AI services. • SurfAI AI-driven market insights. • Sentiment Sentiment analysis for crypto markets. • LunarCrush Social sentiment and market correlation.

Web3 Career Platforms

Hiring is part of marketing too. • web3.career One of the largest Web3 job platforms. • Bondex LinkedIn-style reputation and hiring. • CryptocurrencyJobs Long-running crypto job site. • Wellfound Widely used by crypto startups.

Final takeaway

Web3 marketing in 2026 isn’t about one tool.

It’s about assembling a stack that matches how users actually behave onchain.

Wallets replaced emails. Communities replaced funnels. Reputation replaced credentials.

Teams that understand this build slower at first and last longer.