Look, I get it. You're running a crypto project and marketing costs are eating you alive. Fiverr gigs that promise the moon but deliver scraps. Upwork freelancers who ghost you after taking your money. Marketing agencies charging $5K a month for work you could probably do better yourself.
What if I told you there's a better way? Six simple prompts that turn Claude into your personal marketing team. No monthly retainers. No disappointing deliverables. Just results.
I've been in the crypto space long enough to see founders burn through their marketing budgets on mediocre work. The good news? AI has changed the game entirely. These Claude prompts for marketing will handle 90% of what you're outsourcing right now.
Why Most Crypto Marketing Fails (And How AI Fixes It)
Here's the brutal truth about crypto marketing: most of it sucks. Not because the ideas are bad, but because execution is inconsistent. You hire someone, explain your vision, they interpret it their way, and you get something that's close but not quite right.
With AI, you're the one driving. You control the inputs, refine the outputs, and get exactly what you need. Plus, you actually learn something in the process instead of just throwing money at problems.
The crypto industry moves fast. By the time you brief a freelancer, get their questions, wait for their first draft, and go through revisions, your competitor has already captured that trend you wanted to ride.
AI works at crypto speed. These prompts give you marketing assets in minutes, not weeks.
The 6 Claude Prompts That Replace Your Marketing Team
1. Market Research That Actually Matters
Analyze the competitive landscape for my crypto project.
Project: [your project description]
Target audience: [your target users]
Main competitors: [list 3-5 competitors]
Give me:
- What gaps exist in the market
- Where competitors are weak
- 3 positioning angles that differentiate us
- Messaging that highlights our unique value
- Content themes that will resonate with our audience
This prompt does what most marketing agencies charge thousands for. Instead of generic competitor analysis, you get actionable insights about where to position your project.
The key is being specific about your competitors. Don't just say "DeFi protocols." Name actual projects. Claude will dig into their positioning, marketing messages, and community strategies.
I've seen founders spend weeks trying to figure out their positioning. This prompt gets you there in one conversation.
2. Content Strategy That Builds Communities
Create a content strategy for my crypto project.
Project type: [DeFi, NFT, GameFi, etc.]
Audience: [traders, developers, retail investors, etc.]
Goal: [awareness, education, community building]
Content channels: [Twitter, Medium, YouTube, etc.]
Deliver:
- 30 content ideas with headlines
- Content calendar for next 4 weeks
- Engagement tactics for each post type
- Metrics to track success
- Templates for recurring content types
Content is how you build trust in crypto. But most projects either post random thoughts or try to copy what bigger projects are doing.
This prompt creates a systematic approach. You get content that serves your specific goals and audience. The templates part is especially valuable - once you have frameworks, creating content becomes much faster.
One founder I know used this prompt to go from posting sporadically to having a consistent voice that grew their Twitter following by 300% in two months.
3. Community Management That Actually Engages
Help me manage my crypto community better.
Community size: [current numbers]
Platform: [Discord, Telegram, Twitter]
Current challenges: [low engagement, spam, technical questions]
Project stage: [pre-launch, post-launch, scaling]
Provide:
- Daily engagement strategies
- Response templates for common questions
- Event ideas to boost activity
- Moderation guidelines
- Ways to identify and reward active members
Community is everything in crypto, but it's also exhausting. You can't be online 24/7 responding to every message and question.
This prompt gives you systems. Instead of reacting to community issues, you're proactively managing them. The response templates alone will save you hours each week.
The best part? Claude understands crypto community dynamics. It knows the difference between managing a trader-focused Telegram and a developer-focused Discord.
4. Partnership Outreach That Gets Responses
Write partnership outreach for my crypto project.
My project: [description and key benefits]
Target partner: [their project/company]
Partnership type: [integration, marketing, strategic]
My value proposition: [what we offer them]
Create:
- Initial outreach message
- Follow-up sequence (3 messages)
- Partnership proposal outline
- Mutual benefit framework
- Next steps template
Partnerships can make or break crypto projects. But most founders approach it wrong - they lead with what they want instead of what they can give.
This prompt flips the script. You're leading with value and making it easy for partners to say yes. The follow-up sequence is crucial because most partnerships happen after multiple touchpoints.
I've watched projects 10x their reach through smart partnerships. This prompt helps you identify and secure those relationships.
5. Crisis Communication That Saves Reputation
Help me handle a crisis situation.
Issue: [brief description of the problem]
Stakeholders affected: [users, investors, partners]
Current community sentiment: [angry, confused, concerned]
Platforms where it's being discussed: [Twitter, Discord, Reddit]
Provide:
- Immediate response statement
- Detailed explanation for community
- FAQ addressing main concerns
- Timeline for resolution
- Proactive measures to prevent future issues
Crypto moves fast, and so do crises. A smart contract bug, a market manipulation accusation, or even a poorly worded tweet can spiral out of control in hours.
This prompt gives you structured crisis communication. Instead of panicking or saying the wrong thing, you have a clear plan for addressing issues head-on.
Transparency builds trust in crypto. This prompt helps you be transparent in a way that actually helps your situation instead of making it worse.
6. Tokenomics Communication That Makes Sense
Explain my tokenomics in simple terms.
Token details: [supply, distribution, utility]
Target audience: [retail investors, institutional, both]
Key mechanisms: [staking, burning, rewards, etc.]
Complexity level: [beginner, intermediate, advanced]
Deliver:
- Simple explanation anyone can understand
- Visual description for infographics
- FAQ covering investor concerns
- Comparison to successful similar models
- Key benefits highlighted clearly
Tokenomics is where most crypto marketing falls apart. Projects either oversimplify and sound sketchy, or overcomplicate and confuse everyone.
This prompt finds the middle ground. You get explanations that are accurate but accessible. The visual descriptions are perfect for creating infographics that actually get shared.
Clear tokenomics communication is the difference between informed investors and speculators. This prompt attracts the kind of community members you actually want.
Making These Prompts Work for Your Project
These prompts aren't magic spells - they're frameworks. The better your inputs, the better your outputs. Here's how to get the most out of them:
Be specific about your project. "DeFi protocol" tells Claude nothing. "Lending protocol for emerging market stablecoins" gives context that improves every response.
Include your constraints. Limited budget, small team, regulatory concerns - whatever challenges you face, mention them. Claude will tailor solutions accordingly.
Iterate on the outputs. The first response is usually good, but not perfect. Ask follow-up questions. Request modifications. Treat it like a conversation, not a one-shot query.
Combine prompts strategically. Use the market research prompt to inform your content strategy. Use partnership insights to improve your crisis communication. They work better together.
When AI Isn't Enough (And What to Do About It)
Let's be honest - these prompts handle a lot, but not everything. You still need real expertise for complex technical content, regulatory compliance, and some aspects of community building.
AI also can't execute for you. It won't post your content, manage your Discord, or attend partnership calls. But it can prepare you for all of those activities better than any freelancer brief.
For crypto projects that need more than DIY solutions, having reliable partners matters. Whether it's market making to ensure healthy token liquidity, managing complex launches across different chains, or handling the technical aspects of DEX integrations - some things require specialized infrastructure and expertise.
The key is knowing when to DIY and when to bring in professionals. Use these prompts to handle routine marketing tasks, then invest your budget in services that require specialized knowledge or 24/7 monitoring.
Your Marketing Stack Just Got Cheaper (And Better)
These six prompts replace thousands of dollars in monthly marketing costs. More importantly, they give you control over your messaging and strategy.
You're not waiting for freelancers to interpret your vision. You're not dealing with agencies that treat your project like just another client. You're building marketing capabilities that scale with your project.
The crypto space rewards speed and authenticity. These prompts help you move faster while staying true to your project's vision.
Start with the market research prompt. Understand your competitive landscape. Then build your content strategy around those insights. The other prompts become more powerful once you have that foundation.
Ready to Take Control of Your Marketing?
These prompts are just the beginning. The real power comes from consistent execution and continuous improvement.
Whether you're launching a new token, building a DeFi protocol, or scaling an existing project, having the right tools and infrastructure makes all the difference. If you need specialized services that complement your AI-powered marketing - from market making to launch coordination to custom bot development - check out @Block_AIBot for solutions built specifically for crypto projects.
But honestly? Start with these prompts first. See how much you can accomplish on your own. You might be surprised at how little you actually need to outsource.